At Shorthose Russell we don’t operate a one-size fits all approach to our clients – we know that square pegs don’t fit through round holes (even if you jump on them).

For some clients we operate on an ad hoc basis, responding to specific challenges and projects and for others we are an extension of our client’s in-house marketing, design or PR departments, providing ongoing strategic advice.

The only time we throw on white coats, open up the lab and get out the pipettes is when we look at the DNA of an organisation we’re working with - all our clients go under the Shorthose Russell microscope. Or on a less technical note, we get under the skin of an organisation, we believe in it, know all there is to know about it and then demonstrate to the rest of the world just how unique it is.

Identity is about recognising one another and drawing distinctions. At Shorthose Russell we look to capture the essence of an organisation and express it through brand and corporate identity.

Brand is a powerful thing – it can drive success and become an organisation’s most valuable asset. We listen in order to understand how our clients want to be seen, explore how the rest of the world views them and then we work, using a variety of disciplines, to help get them to where they want to be whilst differentiating them from their competitors.

We see corporate identity as being the ‘character’ of an organisation. At Shorthose Russell we identify all the traits, behaviours and appearances of an organisation in order to uncover or create its personality. Once unearthed, we use a variety of disciplines to communicate this persona to the outside world by demonstrating the values and ambitions of the organisation we are working with.

Ab Fab, bolly guzzling, fluffy PR bunnies we are not; Max Clifford never pops by and we don’t do ‘spin’… So what is Shorthose Russell PR all about?

To us, Public Relations is about reputation - the result of what an organisation does, what it says and what others say about it. At Shorthose Russell we base reputation on integrity and sincerity, which is an approach we take full circle both with our clients and the media. We work in an open and transparent way with clients, which enables us to keep them in, or indeed out, of the media on a regular basis.

We provide a comprehensive PR & media relations service, from creative concepts and strategic planning, through to campaign implementation. Handling both business-to-business and consumer campaigns, we work closely with clients to ensure that clear objectives are set and the success of PR can be fully evaluated.

The Shorthose Russell studio is full of ‘creatives’ – they are mythical beings that have the curious attribute of inspired imagination. We like to harness that talent and put them to work on our clients to create effective concepts, design and art-work.

There is never a one-size-fits-all approach with our creative design because we appreciate that getting the look and feel right with today’s savvy consumers is absolutely crucial to success. Our work is designed for all businesses from tiny to titanic in size and each job that passes through our studio is treated on an individual basis, by a team who recognise the need for tailored, purposeful creative design not conveyor belt design processes.

We pride ourselves on the exceptional quality of our studio, built on years of blue chip experience and, because we have expert knowledge as print brokers, frequently buying in volume, we can negotiate extremely competitive prices for large or small quantities.

At Shorthose Russell we see e-marketing as a reflection of all the marketing priniciples we put into place in our day to day business only using technology to do it! We are fully experienced in all
e-marketing activities including search marketing, online advertising, blog sites, online market research, email marketing, affiliates, CD ROM and much more. Phew … quite a long list.

More important than these individual components is our ability to pull together what can sometimes be confusing tactics into a sensible, affordable and effective overall plan that our clients can use rather than fear.

The dictionary definition of advertising is ‘the business of
drawing public attention to goods and services’. Thankfully at Shorthose Russell we like to get a lot more excited about our advertising than that – energised and vibrant our TV, radio and print advertising ensures our clients’ message’s make an impact in all the right places. We strongly believe advertising itself should work just as hard as we did in creating it!

When it comes to advertising we are ingenious, highly creative and above all accountable for all the work we produce.

Here at Shorthose Russell we acknowledge people are born with two ears and just the one mouth and that is why when we come to planning internal communication strategies for clients we listen, listen again and then, and only then, let you know our thoughts. Internal communications requires a two-way process of information - in other words a dialogue not a monologue.

We then help an organisation communicate and develop its visions, ideals and culture back to its best investment – people.

We are the best negotiators around – even our tea arrives with three biscuits! In terms of media buying, our team at Shorthose Russell are a hard-nosed lot when it comes to getting the best space at the very best price. It’s about who we know, and what we know, that gets the best deals for our clients.

BUT we don’t just want to get our clients noticed – it is essential we get them noticed in the right places, that’s where the media planning comes in. We research each client thoroughly to find a space they can call home, a place where their audience and key stakeholders will be waiting for them.

At Shorthose Russell we work really hard to ensure that an event is not just something that happens at a given place or time, but is an opportunity for our clients to shine.

Our team have experience in organising conferences, launches, stands and seminars for clients as part of a campaign or as a stand-alone assignment.

We don’t want our clients living on the edge unless it’s a competitive one.

At Shorthose Russell we know how important it is to understand an audience and to look objectively and analytically at their behaviour, thoughts and actions. In an increasingly competitive market, we frequently recommend that market research should be on our clients’ agendas, whether they are large or small organisations.

This is a huge area of marketing and at Shorthose Russell we offer direct marketing in many guises; whatever’s required to deliver a simply stunning response which you can measure - from print to ’e’ to phone to viral.

Direct marketing can be a cost effective tool to communicate with potential and current audiences, but at Shorthose Russell we aim to ensure that any data received can be analysed and used to tailor future communications. We are hard taskmasters, but it’s important clients work their data as hard as possible to get the best marketing rewards.