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Successful Year for SRL (18/01/2006) 2005 proved to be a very successful year for SRL with a growing demand for our strategy-driven brand of integrated marketing communications.
Our diverse business base is not only very healthy for the company, it provides benefit to clients of a wide marketing perspective with lessons shared and reflected in all we do.
With a daily involvement in all aspects of the marketing mix we are in a good position to experience first-hand any shifts in direction and effectiveness. While a balanced integrated campaign is, as ever, effective for branding and awareness the multi-media age we live in has produced a fragmentation which makes direct response advertising increasingly expensive as acceptable results become difficult to achieve.
The computer has moved from office working tool to a home source of information and entertainment. One of the key themes of our business growth had been the explosion in e-marketing. Whether it is the development of increasingly sophisticated web sites (doing business rather than providing static information) or response advertising via search engines, what as once futuristic is now the norm and very, very cost effective.
The other notable theme has been the appetite for public and media relations. We expanded our PR team still further during the year in order to take advantage of this and to ensure we could offer our clients thoroughly professional and effective strategy and delivery. A highlight of the year was running the Olympic 2012 campaign for the east of England – we’re prepared to accept that Seb Coe had a hand in the winning bid as well (but only just!).
2006 will no doubt provide the usual mix of business challenges and opportunities but as we approach our 10th birthday in May, 2005 has provided us with an excellent springboard to make even more progress.
Thank you for all your support and confidence in the team.
