HOME / CASE STUDIES / Brudenell White Lion
Development of brand expressions
Brudenell White Lion
Brand expression and communications management for two hotels in Suffolk

The Client

The Brudenell Hotel and White Lion Hotel are two hotels owned by the TA Hotel Collection based in Aldeburgh, Suffolk. These modern, seafront hotels have stylish, airy rooms, some of which offer separate lounges and free-standing baths.

The acclaimed seafood restaurant offers outdoor seating with sea views. There's also meeting and event space.

Our Work

We were tasked with identifying individual and distinctive brand expressions for the Brudenell and White Lion Hotels, Two hotels owned by the TA Hotel Collection based in Aldeburgh, Suffolk.

The conclusion was to position both hotels as extensions of Aldeburgh’s magic and vibe, a town which embodies desirable, modern, British seaside living on a par with Padstow, Fowey and Rye. Brudenell lies where the lines blur between sea, marsh and land, with vibe points of AIR and SEA which is fresh and light, a mixture of Brit and Nordic and all about seafood and flinty clear drinks - a high quality style proposition. White Lion is more within the protective reach of Aldeburgh, with an EARTHY vibe point, more salt of the earth, more Anglo-Saxon/Norman and all about hearty food and beer - a generous value for money proposition.

Our work included:
Planning
• Message development
• Offer communication
• Product interpretation
• Partnership
• Photography
• Design
• Ad and blog copywriting
• Social
• Emails
• Press advertising
• Brochures

The Results

50%

Open rate on email newsletters

20%

Increase in referrals from social media

71%

Conversion rate increase

View another case study