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Website and online booking function
Bure Valley Railway
A refreshed media mix and and new responsive website platform

The Client

The Bure Valley Railway is Norfolk’s longest narrow gauge railway which runs between the historic market town of Aylsham and bustling town of Wroxham, at the heart of the Norfolk Broads. It's an 18 mile round trip through the pretty Bure Valley countryside following the meandering River Bure through meadowland and ancient pastures.

Our Work

Bure Valley Railway approached Shorthose Russell to re-energise their offering. We redeveloped the brand, helping them realise the potential of their surroundings, creating a refreshed media mix and a new responsive website platform with an e-commerce online booking function. The website incorporates their brand, the experience and allows customers to book train tickets & boat packages online. This involved creating a bespoke booking system to accommodate the various timetables and requirements.

The results

We continue to work with Bure Valley on continuous website enhancements and will be working together to develop a content and social media strategy in the low season.

Increase in visits year on year


Increase in organic traffic year on year


Increase in mobile and tablet traffic year on year

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