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PR & Digital marketing
The Suffolk Coast
Over 20 pieces of national media coverage and 40% increase YOY in web traffic.

The Suffolk Coast is one of the UK’s finest tourism destinations – offering the great outdoors, food and drink, culture, heritage and outstanding accommodation. The challenge is that it has been something of a hidden gem, lacking the power to reach new audiences outside of the popular holiday home owner markets.

Our work

We developed a brand new responsive website which launched in April 2015, creating an excellent user experience for visitors. The site provides useful content for holidaymakers, creates leads for participating businesses and stimulates interest and awareness of locations outside of the more recognised locations of Southwold, Aldeburgh and Snape.

The Results

Today, we provide ongoing digital marketing support, website enhancements, data analysis which forms our search strategy (including pay-per-click advertising, social media campaign planning and consultancy).
292%

Increase in visits - Spring campaign

19%

Increase in visits - Winter campaign

40%

Increase in visits - Year on year

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