When the builders replaced the lawyers at the Mills & Reeve office in Norwich for a major refurbishment – the Mills & Reeve marketing team saw an opportunity to make the most of the disruption.
As well as helping clients to find their way to the alternative reception location, it was a chance to turn the building into a billboard for Mills & Reeve.
With licence to go for it, Shorthose Russell came up with giant wrap design at one end and full building height graphics at the other. CIM made the print and installation look easy and it gives us a buzz every time we drive past.
Thank you Mills & Reeve, for going for the full-on version!