Les Ambassadeurs Club – Website
An elegant website for one of the world’s most prestigious casinos
Les Ambassadeurs Club has been a client for over 10 years and during this time we have helped evolve the profile of this world-renowned casino. Our brand work covers many of the customer touch points and we make sure everything is produced to the highest standard. Often the work is translated into different languages to accommodate the club’s global clientele. It was only natural that this exclusive brand was translated for web with the same attention to detail and style.
Challenge
To create a website that showcases the proposition of the Les Ambassadeurs Club lifestyle.
Solution
Les Ambassadeurs’ esteemed reputation places them in a rare group where a website is not necessarily the lifeline for creating and attracting new business. It is, however, vital that the visual identity of the club is matched across all mediums, whether physical or digital.
The benefits of membership include a wealth of experiences to entertain members and their guests, including exclusive events, fine dining, private jets and accommodation in some of London’s finest hotels. We felt this would best be communicated visually, and a suit of new photography and video was commissioned to capture the Les A lifestyle. Adding video to the feature header of the homepage has immediate visual impact and begins to tell the story long before the user has need to scroll further.
The overall design is simple and constrained in order to replicate the refinement of the club, while subtle use of animation throughout helps to add a layer of visual interest when navigating the site.
Results.
The team have produced a gorgeous website for us that captures the spirit and tradition of Les Ambassadeurs Club. They absolutely understood what we needed, and more, and were a pleasure to work with. Their technical and creative capability was clear to see, especially as the whole website was translated into five languages – Arabic, Simplified Chinese, Russian, Spanish and Japanese. They uploaded all the language versions and sorted the SEO which was an immense help. We’re absolutely delighted that we now have a website which properly portrays the opulent and luxurious experience our international clients enjoy, in one of the most exclusive casinos in the world.
Sonali Mendis, Marketing Manager, Les Ambassadeurs