Mercanta The Coffee Hunters
Refreshing the identity of the supplier of the world’s best green coffees.
Challenge
Mercanta needed a brand identity update to simplify and enhance the importer’s identity following its 20 year anniversary without losing the impact of the core mark.
Solution
- Cleaner, more rationalised, compact mark
- Typography sympathetic to and enhancing the core coffee bean shape
- Full suite of logos for online, print advertising, stationery and trade promotion
Shorthose Russell have worked with us on important design, advertisement and marketing work for many years. They have a deep understanding of our brand and always seems to know exactly what we need and want. Most recently, they worked to modernise and refresh our logo with us and we couldn’t be more pleased with the result. We will always work with Shorthose Russell and couldn’t recommend them highly enough.
Elisa Kelly, Global Marketing & Traceability – Mercanta The Coffee Hunters