Village Health + Wellness Club
Full design service
As health and wellness continue to evolve from occasional activity into essential lifestyle, Village Health + Wellness Club has emerged as a major player in the UK fitness scene. With 33 locations (and growing fast under the investment of Blackstone), the brand is redefining what a contemporary gym experience looks and feels like — blending high-end fitness with social connection, smart tech, and holistic wellness.
A Decade-Long Collaboration, Built on Results
We’ve partnered with Village Health + Wellness Club for over ten years, acting as their dedicated creative brand agency during a decade of transformation and growth. From brand positioning to day-to-day design assets, we’ve helped shape their identity into one that reflects not only where the brand is today — but where it’s going.
Together, we’ve crafted a visual and verbal language that communicates premium, lifestyle-led fitness, while staying accessible, high-energy, and bold.
Designing for a New Generation of Wellness
The expectations of gym-goers have shifted dramatically. It’s no longer just about weights and treadmills — today’s members are looking for full-spectrum wellness: spa and recovery zones, sleek social spaces, best-in-class classes, and integrated fitness tech that keeps them connected, on track, and motivated.
Our role is to ensure the Village Health + Wellness Club brand consistently mirrors this evolution — and speaks directly to a Gen Z and Millennial audience that demands both style and substance. From brand campaigns to social content, from on-site signage to digital ads, every touchpoint we design has to cut through a crowded wellness market and spark real engagement.
