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PR, marketing and design
Royal Norfolk Show
Integrated marketing for the UK's biggest two day county show.

The client

Our client, the Royal Norfolk Agricultural Association (RNAA), organises one of the region’s most hotly anticipated annual events - The Royal Norfolk Show. Attracting over 80,000 visitors a year, we help the show team shape their marketing to ensure it continues to deliver on its promises.

Our work

For the show we cover the full spectrum of marketing including PR, advertising, outdoor, social media and digital with the campaign focusing on encouraging new and existing audiences to attend the show.

In 2015 we developed a new campaign for the show with the strapline – It’s Show Time! The aim of the campaign was to drive traffic to the Royal Norfolk Show website where showgoers could find out more information and purchase online tickets.

Results

To date our work, along with a new vibrant marketing campaign and increases to their web traffic our work has resulted in two awards - the EDP Tourism Award 2014 for Best marketing campaign and the CIPR 2014 Silver Award for Best Integrated Campaign.
20%

increase in SEO and direct web traffic

30+

Pieces of media coverage

100+

journalists over 2 days at the show

7.7%

conversion rate on facebook advertising

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