PR professionals hope to inspire students at UEA Working with Words event

Two members of the Public Relations team here at Shorthose Russell are hoping to inspire the next generation of PR professionals at a masterclass event organised by the University of East Anglia (UEA).

The annual Working with Words event, on 3rd March, is arranged by the university’s Career Central and comprises a full day of careers-focused talks and workshops by UEA alumni who are now working in creative industries.

Working with Words takes place at the UEA campus, and has seen over 1000 students attend over the last three years. Employees from a range of top creative sectors, including publishing, charities, theatre and media, join together to help UEA students discover how to break into these industries and apply their creative studies.

Shorthose Russell PR Account Manager, Sophie Polak and PR Account Executive and UEA Alumna, Daniella Carter will be hosting the “What is a good news story?” session to be attended by current students studying arts and humanities subjects. The pair will give an insight into life as a PR and communications professional, advising on securing work experience placements and detailing how they embarked on their own careers after graduating.

Commenting on hosting the session for the students, Sophie said “Norwich is a real hub of creativity and innovation and Working with Words is the perfect opportunity to connect with the next generation of industry professionals. We want to pass on words of wisdom and break down some perceptions of what working in Public Relations is like, as well as providing practical advice to students on gaining work experience.”

For more information about Working with Words please visit


Sophie Polak.

PR Account Manager