Search Engine Optimisation (SEO)
In today’s ever competitive online market-place, no matter what type of business you run, you need the very best in search engine optimisation to increase your brand awareness and ultimately grow sales.
Ensuring you are top of keyword search rankings isn’t as straightforward as it seems and even deciding what keywords you wish to target can be daunting.
We’ve consistently helped businesses develop SEO strategies which drive business growth. Our understanding goes further than experience, it’s also based on understanding the latest algorithm updates, ensuring your site has solid foundations, engaging & helpful content and out performs your competition.
Value added content, utilising unique data and insights within your business will boost the ability to outreach your content so that relevant, traffic bearing websites with an engaged audience will link to it, boosting your authority and referral traffic.
Site audits
All our SEO projects begin with a full site and technical SEO audit. This allows us to identify technical and UX issues and prioritise problem areas to be fixed. You can have exceptional content on your website but if search engines can’t see it, they won’t index it.
Competitor & market gap analysis
We compare your website to your search competitors to identify your site’s strengths, weaknesses, enabling our SEO team to identify gaps between you and ranking competitors, and identify opportunities to help improve your visibility.
On-page and technical optimisation
Keyword Strategy
We work with you to identify your needs, audience, products and services. Our SEO team will research the keywords and search queries, both long tail and short tail, most relevant to your business. Using this data, we will create content on your website around the keyword themes to reflect the intent of the user. This creates brand touch points for users and helps to nurture them to engage with your website and convert.
Local SEO
With the growing demand for local products and services, the increase in mobile and voice searches, nearly every business needs to have its local SEO optimised. That means a constantly updated online presence on third-party business listing information services and a continual review and implementation of local keywords. We can help optimise your Google Business Profile to boost your local visibility.
Content marketing
Our content marketing strategies start with data. We audit the content on your site to identify opportunities and capitalise on them by creating content mapped to keywords and topics, followed closely by an outreach link building campaign to identify link building needs. The ultimate aim is to make your business an authority and a trusted source for relevant information.
