JD Cooling
Website Design
Refreshed and expanded website which gives space to each of the JD Cooling Group’s brands. Functional and user-friendly for a B2B audience.
Challenge
Thanks to continued growth, JD Cooling required a website which reflected the professional and modern values of the business. The aim was an online presence which accurately reflected the brand and reinforced their offline presence. The existing website was created on a tight budget, but focused on JD Cooling, rather than discussing the four different brands which sit within the group.
The challenge was to create a single website which encompasses the four brands, giving each its own section.
Solution
Launched in October 2018, jdcooling.com features clean bespoke designs with brand colour accents. By incorporating a page builder, the internal team are able to style pages based on a range of custom elements.
Results.
- Ranking on the first page for eight specialist terms in a new business area when previously JD Cooling did not rank for these
- Sessions were up 19.16% in the first six month following launch when compared with the six months previous
- Average session duration up 4.17%
- Pages per session up 2.47%