Mercanta The Coffee Hunters.
Refreshing the identity of the supplier of the world’s best green coffees.
Mercanta needed a brand identity update to simplify and enhance the importer’s identity following its 20 year anniversary without losing the impact of the core mark.
- Cleaner, more rationalised, compact mark
- Typography sympathetic to and enhancing the core coffee bean shape
- Full suite of logos for online, print advertising, stationery and trade promotion
- Elisa Kelly, Global Marketing & Traceability, Mercanta The Coffee Hunters