Challenge
To support and promote the holiday park among key stakeholder and consumer audiences in line with wider business and marketing objectives.
Solution
PR and blogger outreach
Our PR work focusses on securing local media articles to underline the park’s green credentials and its commitment to being a responsible player in the local community. We also secure regular national and local press trips, as well as digital influencer stays to highlight the park’s offer to substantial social audiences.
Content creation
Our in-house copywriters deliver a range of marketing collateral including print advertising, webpage copy and regular blog posts documenting life at Kelling Heath. We have also directed and edited a series of promotional videos (including drone videography) which are effectively seeded across key digital and advertising channels.
Paid digital
Support involves the management of key paid search accounts, optimising spends and driving sales across holiday lodges and high-value luxury holiday homes. We also provide ongoing CRO and UX consultancy, ensuring that all digital activities are delivering optimum results.
Social media and UGC
Leveraging the power of social media, we have implemented a highly-effective UGC campaign utilising hashtag aggregator software. The #KellingHeath project collates and displays beautiful pictures and video of happy customers making memories at the holiday park. Ongoing organic and paid social media consultancy is also provided.
Results.
Facebook engagement rate 3x higher than average.