LSI Architects
Brand positioning
LSI Architects is an award winning architectural practice with around 60 people, including architects, architectural technologists and support staff, based in London and Norwich.
Challenge
To create a brand positioning to increase recognition, convey personality and integrity, inspire a team and provide a sustainable platform for national and international growth.
With the belief that good architecture can improve people’s lives, LSI Architects wanted a brand to bring that belief to life.
Solution
- New hand drawn organic logo
- Dynamic bespoke brand pattern
- Brand strapline ‘life touching design’
- Positioning statement
- Brand guidelines
- Stationery
- Templates for tenders, proposal documents and reports
“For us, the most important impact the rebrand has had is it has given our people a renewed and shared sense of ambition, purpose and confidence. Since the rebrand, our practice has grown in size by over 30% too, providing a clear indication that people continue to want to work at LSI Architects because they too believe in what we stand for and this remains evident in our brand.
From a purely commercial perspective our rebrand project gave our clients and colleagues in the industry a great deal of confidence in our practice, evidenced in part, by the fact that our business has more than doubled its turnover since our new identity was unveiled.
Our identity remains fresh, modern and vibrant and provides an accurate reflection of what life (and work) is like at LSI Architects.”
Rupert Kitchen – Director
