HOME / CASE STUDIES / Creative Education Trust
Marketing strategy
Creative Education Trust
Strategic marketing advice and practical support for a leading multi-academy trust in Norfolk.

Creative Education Trust

The Client

We were approached by The Creative Education Trust to offer strategic marketing advice and practical support to two Norfolk secondary schools: Lynn Grove Academy and Caister Academy.

The Trust asked us to consider how a fresh approach to marketing and communications could help boost intake numbers coming to both academies from local feeder primary schools.

What we delivered

Our work revolved around an interactive workshop at each academy covering the following:

• Defining the school’s proposition, USPs and key messages – working with the head and senior leadership team
• Developing the presentation – working with staff and pupils on structure, ideas and content
• Ongoing strategic social media support and communications consultancy – working with senior teachers and pupil ambassadors

We also worked with teachers and pupils at each academy to script, film and edit an introductory video to their school. This was used as part of the presentation to pupils at feeder schools and is also being used to engage prospective parents and other stakeholders via each school’s digital channels - including their websites and social media channels.

The Results

Here's a taste of the results we delivered for Lynn Grove Academy:
26,000

Videos viewed

47,000

Parents reached

14%

Organic social engagement rate

186%

First term social audience growth

View another case study