Work.

Creative Education Trust.

Schools
Strategic marketing advice and tactical support

Working with the Trust’s two Norfolk secondary schools: Lynn Grove Academy and Caister Academy.

Brief.

The Trust asked us to consider how a fresh approach to marketing and communications could help boost intake numbers coming to both academies from local feeder primary schools.

Process.

Our work centred around an interactive workshop at each academy and involved:

  • Working with senior management to define proposition, USPs and key messages
  • Working with staff and pupils on structure, ideas and content for a presentation to take into feeder schools and engage Year 5 pupils
  • Ongoing strategic social media support and communications consultancy – working with senior teachers and pupil ambassadors

Results.

In the first term, organic social engagement was 14% and the Year 6 intake increased 44% at Lynn Grove (186 to 260).

“In an environment made fiercely competitive by new and renewed schools proclaiming attractive, modern offers, marketing has risen up the agenda. Shorthose Russell’s thoughtful, structured and upbeat approach has helped our staff and students discover things they didn’t know they had.”

Emily Campbell, Director of Programmes, Creative Education Trust

k

Parents reached.

%

First term social audience growth.

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