An area in which we have excelled in recent years is with the group's digital marketing. Introducing and managing a variety of channels, the collection is now a confident online business. We deliver ongoing Google AdWords PPC campaigns, managing large budgets which drive both hotel and restaurant bookings, alongside targeted email newsletters, online content creation and social media activity.
With the dominance of big players in the tourism market, most notably Booking.com, website performance and conversion marketing have become increasingly important to ensure good return on investment. We scientifically track the performance of the TA property websites, optimising them to drive commercial returns. Other key digital marketing channels we use include paid social advertising, predominantly around Facebook but also taking advantage of the increasingly sophisticated options with Twitter, LinkedIn, YouTube and now, Instagram.
Offline, advertising, PR and print materials are managed and delivered by the team. Over the years we have produced Christmas brochures, recipe cards, loyalty card promotions, branded magazines, outdoor menus and flyers to name a few. In summary, a key account which utilises the full range of our integrated services.