John Lewis.

Fashion Range Identity

Range name creation, logo, branding and packaging.


John Lewis appointed us to bring to life an exclusive own brand womenswear range. The story behind the capsule collection is one about key jersey and knitwear essentials but using luxurious fabrics like merino wool, angora wool and silk. The need was for a name, identity, product branding and packaging.


We worked very closely with the Product Director at John Lewis to create a name and logo for the collection. With the involvement of the range designer all product labelling, ticketing and packaging was scoped out, designed, sourced and artworked. All copywriting for the stories behind the garments and their fabrics was undertaken by us. This then featured on swing tickets and bespoke canvas bags.


Following its first season the range proved so popular, it was rolled out across menswear as well.

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