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Online video campaign
Visit Norfolk
A creative and engaging online video campaign
for Visit Norfolk.

The Client

Visit Norfolk is the strategic voice of the county's visitor industry. This brand delivery vehicle, operated by Visit East Anglia, is responsible for promoting all that the county has to offer at local, regional and national levels.

One of Visit Norfolk's key objectives is to encourage all the county's tourism organisations involved in promoting Norfolk to become more self-sustaining and less reliant on public funding. This meets the Government's stated direction of encouraging businesses to become more directly responsible for tourism promotion.

Our Work

A series of promotional tourism videos for the seven individual districts in Norfolk, which were planned, scripted, filmed and edited in house.
Each district was assigned a specific tourism theme which in turn dictated the content of the videos. Identifying Facebook as the main output for paid promotion, we developed imaginative “how to” titles purposefully built to grab attention, with the ultimate end goal of gaining views.

The Results

Hosted on YouTube and Facebook with paid advertising spends allocated to each video.
776,644

Overall campaign reach

476,701

Individual plays on Facebook

90%

Better results than initial 250,000 target

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