Effective, tailored content that engages with its audience, rather than dictating to it, is vital for businesses looking to acquire new customers and maintain the loyalty of existing customers. This is why in recent years there has been a growing emphasis placed on creating content and bite-size media for the sole purpose of entertainment and engagement.
Content marketing is the creation and distribution of valuable information in order to engage with existing and potential customers. This includes branded magazines, blogs, video, microsites or anything else produced by a brand in order to enhance customer experience. We have an in-house team of experts offering strategic advice and planning as well as content creation, whether copywriting for branded publications, producing creative online content, developing print material or shooting and editing video.
We are increasingly working in this capacity for clients across multiple industries. Get in touch with us today and find out how we can take your customers on a different journey with your brand.