Email marketing is one of the most powerful weapons in your marketing toolkit. If done correctly it can boost your awareness, boost your engagement and ultimately boost your revenue.
Like any successful marketing campaign you need a plan. We've been helping businesses craft email marketing campaigns for years. From welcome campaigns to special offers we can help with the design, implementation and reporting.
Anyone who has ever worked on email marketing knows how important audience lists are and how they should be organised. But organising lists, tagging them, merging them, creating segments can be confusing - but fear not, it's one of our secret passions! We can help recommend the best way to organise your lists and make sure what you have is what you want!
Ever seen an email and wished you could design something similar? Well help is at hand. Our team of amazing designers can provide that professional, on-brand look you want that will improve your engagement and conversion. From static images to animated gifs anything is possible.
Automated emails are emails that are sent out or triggered automatically based on user behaviour and research shows us that automated emails perform much better than traditional email. The most common forms of automated emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts. We can help you set up automated emails so you can gain a better response and a more personalised service.
Testing and reporting.
Did you know President Barack Obama raised an additional $2 million in donations by split testing his email marketing campaign's subject line. But it's not only subject lines you can test in email marketing! You can also test the from address, the content or even the time you send it. Then there's the whole issue of reporting and understanding the data to try and improve on your last campaign!