All Finishes.

E-Commerce, Retail
E-commerce site design and build, paid search and content

A complete ecommerce development, leading to on-going PPC and content creation retainer.


All Finishes approached us in 2017 to develop a new brand and e-commerce website for a new retail venture which launched January 2018.


Brand and New Website

Shorthose Russell worked with All Finishes to create a brand to reflect this new online store.

We created a bespoke design for this new e-commerce website which houses a collection of professional wood finishes and paints for DIYers and provides inspiration, ideas and advice through blogs and ‘how to’ videos.

We developed this site using leading eCommerce platform - Magento 2 due to the complexity of the product offering and for future growth.  The build features a customisable mega menu, swatch colours, Trust Pilot, and Stripe payment platform integrations.

Digital retainer

Post-launch we provided a retainer covering paid digital (PPC) management and support, search engine optimisation, content strategy, content creation and support, conversion rate optimisation and monthly reporting.


As a secondary piece of work we developed a custom colour upload module and integrated Merlin's ERP stock management system with the website to save time uploading new products and custom colours.

Speak to us about e-Commerce

Call Ania on 01603 706569 or contact us.



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